New Delhi: Luxury home decor in India is entering a bold new phase with the launch of Luxurify, a pioneering brand from the esteemed house of RKS Carpets. With over 35 years of legacy in crafting world-class rugs, RKS Carpets has established itself as a global leader in luxury. Now, with Luxurify, the brand is set to revolutionize designer hand-knotted carpets, blending timeless craftsmanship with contemporary style.
Luxury Meets Artistry
Luxurify is India’s premier hand-knotted carpet brand, offering a curated selection of rugs that are more than just home decor—they are masterpieces. Each piece is meticulously crafted by a network of over 10,000 skilled artisans, preserving the age-old traditions of hand-knotting while bringing modern design sensibilities to life.
Partner at Luxurify, Neha Baranwal, shared her vision, stating, “Our mission is to elevate luxury home decor by offering exquisite, hand-crafted rugs that embody individuality and style. With the support of our iconic parent brand, RKS Carpets, we aim to redefine the standards of Indian luxury.”
Iconic Collaborations: Supermodels Turn Designers
Breaking new ground, Luxurify has collaborated with three iconic Indian supermodels—Carol Gracias, Rickee Chatterjee, and Deepti Gujral—each bringing their unique style to curated collections. This marks a first in the industry, where supermodels endorse and co-create a brand rooted in India’s rural craftsmanship.
- Carol Gracias introduces Contemporary Elegance: Her collection showcases bold, geometric patterns and abstract motifs, featuring vibrant colors that appeal to the modern aesthete.
- Rickee Chatterjee brings Minimalist Sophistication: With clean lines, neutral tones, and understated textures, her designs exude calm and modern luxury.
- Deepti Gujral revives Timeless Traditions: Drawing inspiration from Persian, Turkish, and Roman designs, her rugs feature intricate details, opulent hues, and a classic charm that pays homage to heritage.
Sustainability and Craftsmanship at the Core
Luxurify’s rugs are not only luxurious but also ethically made. The brand champions sustainability by ensuring fair practices for its artisans, empowering rural communities, and preserving the art of hand-knotting for future generations.
Transforming Living Spaces
With Luxurify, luxury is redefined as a seamless blend of artistry, heritage, and modernity. These rugs are designed to transform living spaces into havens of comfort and style.
The launch of Luxurify marks a significant milestone for Indian luxury home decor, setting new standards with its fusion of innovation and tradition. As Neha Baranwal aptly stated, “Luxurify is not just a brand; it’s a celebration of craftsmanship, culture, and creativity.”
