Lucknow (NewsReach) : Greenply Industries Ltd., India’s largest Interior Company, has over 30 years of experience in manufacturing and marketing a wide range of Plywood, Decorative Veneer, Flush Doors and other related products. The company in view of its partnership with Lucknow Super Giants has come up with a song ‘Jalwa Dekha’ to promote the team. The song captures the spirit of the game and statehood of cricket and connects the brand with the audience.
Speaking about this partnership, Mr. Sanidhya Mittal, JMD, Greenply Industries Ltd said, “These activities will go a long way in connecting our brand with the audience. We are taking to social media to increase our reach to the audience. Will also organize several initiatives to engage with consumers.”
Greenply Industries Ltd has joined hands with Lucknow Super Giants, the first team of Uttar Pradesh, as an Associate Partner in the T20 tournament. Under this partnership, the players and official members of the Lucknow Super Giants team will have the Greenply logo on the right side of their jerseys on match day. This logo will be clearly visible during team matches. As part of this partnership, a 360 degree campaign has also been launched on digital and social media, which will continue throughout the tournament. Greenply will also organize online games for its Trade and Influencer partners.
